Rio de Janeiro Carnival begins on Saturday February 9th and it doesn’t end until Tuesday 13rd!
Many companies which offer products and services during this period have been thinking how to supply their customers’ demand. We are not just talking about the food and drink industry, the big boost of tourists on the streets (2 million a day) also impacts supply, distribution and organization logistics: transportation, hotels, shopping centers, restaurants, parking, among several others.
Even more, the cities which are part of the Carnival have to enable portable toilets, police and fireman stations, and mobile medical clinics. Moreover, these cities will have to deal with tons and tons of garbage during and after the Carnival!
“The amount of R$35 million is planned to cover all the operational costs of Rio’s street carnival, including the structure for the “Blocos”, the street stages and the outdoor free balls. The money will also be used to improve the event’s logistics: besides more efficient medical and informational services, five video-monitoring centers will be installed in the city.” - The Río Times.
So, to achieve a successful Carnival it is necessary for the parties involved (public and private, persons and communities) to be organized in such a way that everything works at full capacity, and everyone working cooperatively to get to a single final objective: Give life to the famous Carnival of Rio de Janeiro. It is at this point that logistics is more than necessary!
How do companies produce and offer product/services to supply demand during Carnival?
First of all, companies have to start with a detailed demand estimate, which is an input to make decisions on the production level and additional resources. Also, companies have to consider that market regulations can change in this period.
Once companies have established what/how much would be sold approximately, they need to see where/when/how/to whom the products/services are going to be sold.
Finally, sell and delivery the products and/or services.
To manage both demand and production estimations, and to make smarter decisions choosing spot sales and target, it is required, at least, to have knowledge of the industry and feedback from past Carnival experiences. In addition, companies need to work on this weeks before the big party.
On the other hand, for the final stage, when products and services have to be distributed, companies work against the clock, optimizing route by route to get on time, in the shortest time and with the minimum amount of resources possible. It is at this point that a route optimizer, such as SimpliRoute, is a very useful tool to satisfy the expectations of customers and achieve their loyalty.